About us

Founded in 2019, The Wolf London Fashion builds upon over 20 years of experience in the UK retail and wholesale industry. This extensive experience allows us to understand the evolving fashion landscape and customer needs.

Driven by a passion for fashion and creativity, we offer high-quality men's and women's clothing and footwear at accessible prices. We ensure this quality by meticulously overseeing production, from material selection to finished product.

Our designs bridge the gap between high fashion and streetwear, offering a unique blend of elegance, comfort, and adaptability. We stand against conformity, empowering self-expression with our collections inspired by global street style.

Led by a creative director steeped in the urban influences of Paris, Milan, London, and New York, our products are testaments to individuality. We offer timeless, chic classics with a contemporary edge, catering to the modern fashion enthusiast.

The Wolf London logo embodies our story: the wolf symbolizes strength and independence, while the golf club reflects the calculated risks we've taken on our journey. It's a reminder of our unwavering commitment to excellence.

Understanding the growing importance of sustainability, we source the most responsible materials and actively work towards a more sustainable future in fashion.